03 March 2011

The Book Marketing Plan 2011


Someone once said, ‘If you fail to plan, you plan to fail’ – I agree, any plan is better than no plan, because it gives you a direction. Even if you strike out in the wrong direction, sooner or later results are going to suggest there might be a better direction and you can always alter you plan, nothing has to be set in stone.

So here is the marketing plan for 2011.

Direction - this is two-fold:
Write a damn good stories - finishing ‘Nina Swift: Gaia’s Brood’ and work on story plans for the ‘Jumper,’ series.
Build a fan base who might buy these stories.

Method
Concentrate on building a fan base in Wattpad.com. Wattpad as nearly a million users, most of whom are within my target audience – the majority of Wattpad users are aged between 11 – 20, female (87%), and the majority (38%) speak English. That’s about 400,000 potential readers in my target group – read the metrics report. Wattpad has the added advantage in that it allows you to broadcast a message direct to all your fans at once.

Write Nina Swift: Gaia’s Brood in 500 word cycles and publish each new section on Wattpad.com. Wattpad members spend between 11.6 and 33 minutes on the site, depending on country, and two-thirds are reading on mobile phones. So short and intense chapters would seem to be required.

Publish additional short stories on Wattpad.com to draw in the readers/fans.

Continue to offer Helium3.0 as a loss leader to give readers a taste of my writing style.

Use Wattpad and Facebook to funnel readers/fans towards NickTravers.com and sales via Smashwords.com.

Continue to use Smashwords.com as the publishing/distribution platform of choice and hope they get it together with Amazon soon. Lulu.com continue to disappoint.

Maintain the price of Helium3.1 and Helium 3.2, but offer 50% off vouchers as sales incentives.

Design new covers for Helium3.0, 3.1 & 3.2, which will appeal to the Wattpad target audience.

Aim to earn £7,000 per year from ebook sales within 5 years. This may be completely unrealistic and/or wildly inaccurate, but at least it is a target to aim at and monitor progress against.

Get published? You bet. I’m not someone who identifies with being an Indie Author – I always aim for my work to be published by mainstream publishers. Whilst I am happy to take any income produced by e-publishing, my main aim in building a fan base and producing a back catalogue is to attract a publisher.

Lots of SOBAW – Sit On Bum And Write

That’s it, the marketing plan for 2011. What do you think? Do you have a plan? I would be interested hear your plans.